He has served as director of Sales, Marketing and Service for Ford Mexico, Puerto Rico, the Caribbean and Central America. He has more than three decades of experience in the automotive sector in the areas of engineering, manufacturing, quality, product development, marketing, customer service, strategic planning and General Management. He has extensive international experience and leadership of multi-cultural and multi-disciplinary teams. High social commitment and for the development of talent. High commitment in promoting innovation and use of tools for data analysis for prediction, prescription, ML and AI.