Currently president and CEO of Nissan Mexicana, he has more than 20 years of experience in the automotive industry. He joined Nissan in 2012 as Regional Vice President of Sales for Nissan Mexicana. After having held high-responsibility roles in Latin America, Román was appointed as the global leader of Datsun in 2017, where he held the position of Corporate Vice President, Global Datsun Business Unit, NML.
As the global leader of Datsun, Román led the world team in Japan and teams in markets around the world where Datsun has been introduced, including India, Indonesia, Russia and South Africa. He was responsible for the growth of the brand, including the development, manufacture and marketing of vehicles. In his previous role, Román directed Sales and Marketing operations and oversaw all business operations at Nissan Latin America.